INDIANAPOLIS — Indiana Attorney General Todd Rokita has filed a lawsuit against Aylo, alleging that the company and its affiliated websites violated Indiana’s age verification (AV) law as well as the state’s Deceptive Consumer Sales Act.
Indiana is one of several U.S. states where Pornhub and other Aylo-operated sites currently block local users in response to AV legislation. Despite those restrictions, Rokita argues that Aylo has failed to properly comply with state law. In a statement released Monday, the attorney general accused the company and its affiliates of attempting to bypass Indiana’s AV requirements and claimed they remain determined to make adult content accessible to minors in the state.
The complaint, filed Dec. 3 in Marion Superior Court, challenges the effectiveness of Aylo’s use of IP address blocking. According to the filing, this method does not satisfy Indiana’s Age Verification Law because Indiana residents — including minors — can still reach the sites by using a VPN, proxy server, or location-spoofing software that masks their true location.
Rokita’s office alleges that investigators successfully accessed Pornhub and other Aylo sites from within Indiana by using a VPN assigned to a Chicago-based IP address. Once connected, the investigators were reportedly able to view adult content without encountering any form of age verification. The complaint states that this outcome demonstrates the absence of a “reasonable” age verification system on the sites.
In addition to the alleged AV violations, the lawsuit claims Aylo breached Indiana’s Deceptive Consumer Sales Act. The state argues that Aylo misled consumers by suggesting that IP-based blocking qualifies as compliance with Indiana’s AV law. The complaint also accuses the company of misrepresenting its efforts to prevent the distribution of child sexual abuse material (CSAM) and nonconsensual material (NCM).
Pornhub has previously stated that, as of June 30, 2025, the company removed and disabled all content that did not meet its updated performer verification standards. An Aylo spokesperson confirmed to XBIZ that these same verification requirements apply across all Aylo-operated platforms.
However, the Indiana lawsuit references uploads that allegedly occurred between 2020 and 2023, a period before Ethical Capital Partners acquired MindGeek, rebranded the company as Aylo, and launched what it described as a broad transparency initiative.
Since the acquisition, Aylo has faced several legal actions tied to claims originally made against MindGeek. In one notable case, Aylo reached a settlement on Sept. 3 with the Federal Trade Commission and the state of Utah. That action, similar to the Indiana complaint, alleged that MindGeek engaged in deceptive and unfair practices by overstating its safeguards against CSAM and nonconsensual content.
Indiana enacted its age verification law in March 2024. The legislation initially faced a legal challenge from the Free Speech Coalition, but enforcement efforts gained momentum following the Supreme Court’s decision in Free Speech Coalition v. Paxton. That ruling cleared the way for states, including Indiana, to enforce AV laws more broadly.
Even before the Supreme Court decision, Rokita’s office had sent cease-and-desist letters to multiple adult websites, warning them that they were not complying with Indiana’s AV requirements. The lawsuit against Aylo marks a significant escalation in the state’s enforcement efforts as debates over age verification and online access to adult content continue nationwide.